Strikeforce to be flagship promotion in upcoming “EA Sports MMA” videogame

HOFFMAN ESTATES, Ill. – EA Sports has teamed with Strikeforce to
position the California-based promotion as the dominant brand in its
new MMA videogame, “EA Sports MMA,” due out next year. 

The announcement came Friday afternoon at Sears Centre in Hoffman
Estates, Ill., site of the first Strikeforce “Saturday Night Fights”
event tomorrow on CBS. The agreement is non-exclusive, but EA Sports
declined to name other promotions that might be part of the game.

The
MMA title will be heavily branded Strikeforce, including logos on the
cage mat and the voices of two members of the Strikeforce CBS broadcast
team, Frank Shamrock and Mauro Ranallo.


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