New CBS Ad: Meet Fedor Emelianenko
CBS has released a new one-minute commercial introducing sports fans to Fedor Emelianenko, the generally recognized heavyweight champion of MMA who is largely unknown in this country but who will fight Brett Rogers
on CBS on November 7. Although it’s not yet clear how often CBS will
run the ad on TV, it’s a good first step toward promoting the fight —
and also a reminder of some of the drawbacks to promoting Fedor.