MMAjunkie.com Fight Biz: Expansion the next chapter for Victory Belt Publishing
A seasoned writer who penned one of the first books delving into the world of MMA, Erich Krauss turned into his own publisher out of necessity.
In 2004, Krauss penned his first technique book. Much to his dismay, though, Krauss’ passion and knowledge of the subject wasn’t matched by the publishing house that took the work to print.
However, when the book proved a sales hit despite the problems, Krauss launched Victory Belt Publishing, an MMA publishing juggernaut. In our latest installment of MMAjunkie.com Fight Biz, Steve Sievert talks to Krauss about what’s in store for the company. We also get an update on Bobby Lashley’s contract status and how the UFC is using online poker as its latest fan-loyalty play.